Category Archives: Uncategorized

Hardwood Floor of the Week -14

From freshome.com, these 5″ larch floors grace an apartment in Gothenburg, Sweden.  Larch trees are native to the boreal forests of Russia and Canada.  Although they are conifers, they are also deciduous and like the bald cypress lose their needles … Continue reading

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Hardwood Floor of the Week -13

These 3 1/4″ white oak floors are 75 years old.  I sometimes find it interesting how the wood flooring industry has moved towards hand-scraped products to simulate an aged look.  Time-worn, hand-sculpted, hand-scraped, aged, hand-hewn and the list goes on … Continue reading

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Domotex Shanghai Trade Show

I am in Shanghai this week for the Domotex trade show. European white oak is easily the leading trend here. Fumed, wire-brushed and gray tones continue to lead design trends. In addition, herringbone and parquet patterns are getting strong pushes. … Continue reading

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Sneak Peek : Walnut Lumber Processing for Flooring

One of the many things I love about my job is the variety of things I get to do.  I spend most of my day in front of a computer working on wood floor design, marketing and sales tools for … Continue reading

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Hardwood Floor of the Week -12

No other American hardwood species is as revered as Black Walnut.  High end furniture, architectural millwork, gun stocks and paneling are all markets smitten with the beauty of America’s naturally dark hardwood.  In fact, walnut lumber often costs 3-4 times … Continue reading

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Hardwood Floor of the Week -11

This incredible herringbone floor was produced from reclaimed European oak taken from the wine industry (barrels, racking systems, etc).  The veneers were sawn and then glued to Baltic birch plywood to create this engineered wood floor. The product has what … Continue reading

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Why Do People Buy Wood Floors

The Emotional Underpinning of the Decision to Buy Wood Floors I recently picked up my copy of Selling 101 by Zig Ziglar and was leafing through the pages.  The book opened to page 74 where I had stuck a boarding … Continue reading

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